A Branding Consultant, Strategist and A Business Leader

Gabriela Salas LLC · Boston, Massachusetts

Communications counsel that works in every language your audience actually speaks

Earned media, multicultural strategy and issues management for organizations operating in Massachusetts — with a multicultural and Spanish-language practice built on standing newsroom relationships, not a translation vendor.

Capabilities

Nine capabilities. Three jobs.

Media & Visibility

Earned media and press office
Executive and organizational visibility
Editorial and social content, both languages

Multicultural Reach

Spanish-language radio, TV, print and digital
Community and stakeholder relations
Talent and ambassador programs

Executive & Organizational Visibility

Crisis and issues management
Public-sector communications
Measurement and reporting

Why it Matters

Multicultural communications is not a line item.

Reaching everyone in English reaches the people who were easiest to reach. That is not the same as reaching everyone.

~1 in 4

Massachusetts residents speak a language other than English at home

Gateway Cities

Where the audience concentration is highest and the media buy is usually thinnest

Two languages

Delivered by the same practitioner, at the same standard, in the same engagement

The Differentiator

Spanish-language media is a relationship, not a deliverable.

This capability comes from working inside those newsrooms rather than adjacent to them — on air, on a standing basis, with the hosts and program directors who decide what gets booked.

That is the part a general-market agency cannot buy on short notice, and the part that turns a Massachusetts campaign from broadcast into conversation.

A general-market firm can translate a press release. It cannot call a program director who already knows your name and get you eleven minutes on air the same week.

Ways to Engage

Four ways to bring this practice in.

Every engagement is scoped to the work. These are the shapes that scope usually takes.

FOR ONGOING NEED

Monthly Retainer

Named communications lead, a defined block of senior hours, standing issues-response readiness.

FOR A DEFINED ARC

Project & Campaign

A launch, report release or legislative push. Fixed fee agreed before work begins.

FOR DEPTH WITHOUT COMMITMENT

Day Rate & Advisory

Media training, spokesperson prep, message testing, communications audit.

FOR THE UNPLANNED MOMENT

Crisis & Rapid Response

Same-business-day activation, holding statements, reporter handling.

Contact

Tell me the shape of the work.

Whether it is a nine-month campaign, a single difficult week, or a client of yours who needs to reach Massachusetts in more than one language — start with a conversation, and a written scope follows.